Marketing Lead

Job Description

1. Develop & Implement comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth
2. Oversee the planning & execution of online marketing campaigns, events, and promotions to create a strong brand presence in the market
3. Lead and manage e-commerce marketing initiatives, including website / marketing optimization, online advertising, and customer acquisition strategies
4. Utulize digital marketing channel to reach and engage our target audience, including social media, email marketing, and content creation
5. Implement CRM strategies to build and maintain lasting customer relationship, ensuring high customer retention rates
6. Stay updated on the latest marketing trends and tools, including AI-based marketing solutions, and adapt them for the benefit of our brands
7. Monitor marketing peformance, track KPI’s, and analyze data to make data-driven decisions and optimizations
8. Collaborate with cross functional teams, including merchandising and sales to align marketing efforts with overall business goals.

Requirements

1. Bachelor degree holder
2. Minimum 3 years of working experience in the online / offline marketing activation
3. Team management experience is a must
4. Mush have familiarity with the principals of online / offline marketing planning & execution, especially as it relates to digital marketing including KOL planning & execution
5. Must have experience of content creation either individually or by directing other departments / 3rd parties in the context of social media (non-ads), events, design & multimedia
6. Fluent in english & bahasa with good public speaking / presentation skills

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